Built for fiber creators.

Ply is the first creator platform designed for the fiber world — knitting, crochet, weaving, spinning.

The people who shape what millions of knitters make deserve to earn like the creators they are. Not a tip jar. A career. That conviction is what Ply was built on.

For decades, the fiber world has accepted a broken model: designers pour months into a pattern, price it at a few euros, and hope the volume makes up for the margins. Meanwhile, the yarn they recommend generates thousands in revenue for brands who never pay the designer a cent. That gap — between the value designers create and the income they capture — is what Ply exists to close.

We built Ply because we believe attribution should flow both ways. When a designer recommends a yarn and a customer buys it, the designer should earn from that sale. Not through affiliate links buried in blog posts, but through a transparent, auditable revenue share built into the platform itself.

This isn't charity. It's alignment. When designers earn more, they create more. When they create more, more yarn sells. When more yarn sells, everyone wins. Ply is the infrastructure that makes that loop work.

What we stand for

Transparency

Every creator sees exactly what they earn and why. Open attribution, auditable payouts, real-time dashboards. No black boxes.

Creator-first

96.5% pattern split. No lock-in. Your patterns, your brand, your audience. We succeed only when our creators succeed.

No lock-in

Leave anytime. Patterns revert to you immediately. Branded lines get a 6-month off-ramp. Your work is always yours.

Parent Company

Ply is built and operated by Yarnhause

A yarn brand that believes the supply chain should pay creators properly. We sell yarn — and we share the revenue with the designers whose patterns drive those sales. Founded 2026.

2026

Founded

6

Markets (UK, DACH, US, NL, FR, ES)

96.5%

Pattern Split

3

Creator Tiers

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